E-commerce / CPG
Nestorana
Amazon storefront rebuild plus Meta campaigns for a pet supplies brand — built around product margin and repeat purchase, not vanity reach.
Sales +30%
Channels Amazon + Meta Read case study
E-commerce / CPG
Nestorana
Pet supplies brand selling on Amazon with an underperforming listing and no coordinated paid support.
Sales +30%
Channels Amazon + Meta The challenge The product was good and the reviews were fine, but the Amazon listing was doing none of the selling — weak imagery, copy that listed features instead of answering objections, and no paid activity pushing qualified traffic toward it. Spend that did happen was measured on reach rather than on what each order was actually worth.
What we did Rebuilt the Amazon product page — imagery, structured copy, and content laid out to answer buying objections in order. Set up Meta campaigns targeted to the audiences most likely to reorder, rather than the cheapest available reach. Rebuilt measurement around contribution margin per order so budget decisions were made on profit, not impressions. Results Sales up 30% following the storefront rebuild and campaign launch. Paid spend reallocated toward the products that actually carried margin. A reporting view the owner could read without needing it explained.
Real estate / lead gen
GTA Realtors
Custom agent websites plus Google and Meta campaigns for individual realtors at brokerages including RE/MAX and Century 21.
More leads +60%
Coverage GTA Read case study
Real estate / lead gen
GTA Realtors
Individual agents across the Greater Toronto Area competing for buyer and seller leads in one of the most expensive ad markets in the country.
More leads +60%
Coverage GTA The challenge Most agents are handed the same brokerage template page as everyone else in their office — identical layout, identical copy, no way to stand out and no real lead capture. On top of that, real estate is close to the most competitive keyword set in Canadian search. Agents bid against their own colleagues, against portals and against national brands on the same handful of terms, so a generic campaign burns a monthly budget in days and returns enquiries from people who are years away from moving.
What we did Built a customised website for each agent — their own positioning, neighbourhoods and listings, rather than a brokerage template with a name swapped in. Ran campaigns on Google and Meta scoped to specific neighbourhoods and price bands instead of city-wide terms. Wrote ad copy and landing pages matched to intent, with separate treatment for buyer, seller and home valuation searches. Wired lead capture and tracking into the CRM so enquiries were followed up rather than sitting in an inbox. Ongoing negative keyword work to strip out job seekers, students and research traffic. Results 60% more leads through performance marketing compared with their previous setup. A custom site per agent that actually converts the traffic the campaigns bring. Campaigns measured on cost per qualified lead rather than clicks or impressions.
Legal / lead gen
Dominion Pardons & Waivers
A Facebook campaign for a service where every enquiry is sensitive and timing is everything.
Result More leads
Channel Facebook Read case study
Legal / lead gen
Dominion Pardons & Waivers
Record suspension and US waiver services, where prospective clients research quietly and are slow to make contact.
Result More leads
Channel Facebook The challenge People searching for pardon and waiver services are dealing with something private and often stressful. They research for weeks before contacting anyone, and they are highly sensitive to anything that reads as a hard sell. Standard aggressive lead-generation tactics actively work against you here, and search alone was not reaching people early enough in that process.
What we did Built and ran a Facebook campaign to reach people before they had started searching, where the cost of reaching the right audience is far lower than in search. Wrote creative and copy that led with eligibility and process rather than urgency, so it earned trust instead of pressure. Set up lead capture and enquiry handling so time-sensitive cases surfaced first. Results A meaningful increase in enquiry volume off the back of the Facebook campaign. A steady flow of leads from paid social rather than referral alone. Creative and audience learnings that carried into later campaigns.
App / SaaS
Aisle Sage
Built the website and AI chat planning experience — a full web app for an AI wedding planning product.
Build Web app
Audience Consumer Read case study
App / SaaS
Aisle Sage
An AI wedding planning product that needed to be built, not just marketed — a real web app rather than a brochure site.
Build Web app
Audience Consumer The challenge Wedding planning is a long, fragmented process spread across spreadsheets, group chats and a dozen vendor tabs. The product idea was to collapse that into a single conversational experience, which meant the site could not be a static marketing page. It had to actually do the work, and feel simple enough for couples with no interest in AI as a category.
What we did Designed and built the website as a functioning web app rather than a landing page. Built an AI chat planning experience into the product, so couples get guidance conversationally instead of filling in forms. Handled the integration work connecting the chat experience to the planning tools behind it. Set up acquisition tracking from day one so early signal was measurable. Results A live web app with AI-assisted planning, not a marketing site with a waitlist form. A conversational entry point that explains the product by letting people use it. Positioning and messaging built for couples rather than a technical audience.
E-commerce / CPG
Nestorana
Amazon storefront rebuild plus Meta campaigns for a pet supplies brand — built around product margin and repeat purchase, not vanity reach.
Sales +30%
Channels Amazon + Meta Read case study
E-commerce / CPG
Nestorana
Pet supplies brand selling on Amazon with an underperforming listing and no coordinated paid support.
Sales +30%
Channels Amazon + Meta The challenge The product was good and the reviews were fine, but the Amazon listing was doing none of the selling — weak imagery, copy that listed features instead of answering objections, and no paid activity pushing qualified traffic toward it. Spend that did happen was measured on reach rather than on what each order was actually worth.
What we did Rebuilt the Amazon product page — imagery, structured copy, and content laid out to answer buying objections in order. Set up Meta campaigns targeted to the audiences most likely to reorder, rather than the cheapest available reach. Rebuilt measurement around contribution margin per order so budget decisions were made on profit, not impressions. Results Sales up 30% following the storefront rebuild and campaign launch. Paid spend reallocated toward the products that actually carried margin. A reporting view the owner could read without needing it explained.
Real estate / lead gen
GTA Realtors
Custom agent websites plus Google and Meta campaigns for individual realtors at brokerages including RE/MAX and Century 21.
More leads +60%
Coverage GTA Read case study
Real estate / lead gen
GTA Realtors
Individual agents across the Greater Toronto Area competing for buyer and seller leads in one of the most expensive ad markets in the country.
More leads +60%
Coverage GTA The challenge Most agents are handed the same brokerage template page as everyone else in their office — identical layout, identical copy, no way to stand out and no real lead capture. On top of that, real estate is close to the most competitive keyword set in Canadian search. Agents bid against their own colleagues, against portals and against national brands on the same handful of terms, so a generic campaign burns a monthly budget in days and returns enquiries from people who are years away from moving.
What we did Built a customised website for each agent — their own positioning, neighbourhoods and listings, rather than a brokerage template with a name swapped in. Ran campaigns on Google and Meta scoped to specific neighbourhoods and price bands instead of city-wide terms. Wrote ad copy and landing pages matched to intent, with separate treatment for buyer, seller and home valuation searches. Wired lead capture and tracking into the CRM so enquiries were followed up rather than sitting in an inbox. Ongoing negative keyword work to strip out job seekers, students and research traffic. Results 60% more leads through performance marketing compared with their previous setup. A custom site per agent that actually converts the traffic the campaigns bring. Campaigns measured on cost per qualified lead rather than clicks or impressions.
Legal / lead gen
Dominion Pardons & Waivers
A Facebook campaign for a service where every enquiry is sensitive and timing is everything.
Result More leads
Channel Facebook Read case study
Legal / lead gen
Dominion Pardons & Waivers
Record suspension and US waiver services, where prospective clients research quietly and are slow to make contact.
Result More leads
Channel Facebook The challenge People searching for pardon and waiver services are dealing with something private and often stressful. They research for weeks before contacting anyone, and they are highly sensitive to anything that reads as a hard sell. Standard aggressive lead-generation tactics actively work against you here, and search alone was not reaching people early enough in that process.
What we did Built and ran a Facebook campaign to reach people before they had started searching, where the cost of reaching the right audience is far lower than in search. Wrote creative and copy that led with eligibility and process rather than urgency, so it earned trust instead of pressure. Set up lead capture and enquiry handling so time-sensitive cases surfaced first. Results A meaningful increase in enquiry volume off the back of the Facebook campaign. A steady flow of leads from paid social rather than referral alone. Creative and audience learnings that carried into later campaigns.
App / SaaS
Aisle Sage
Built the website and AI chat planning experience — a full web app for an AI wedding planning product.
Build Web app
Audience Consumer Read case study
App / SaaS
Aisle Sage
An AI wedding planning product that needed to be built, not just marketed — a real web app rather than a brochure site.
Build Web app
Audience Consumer The challenge Wedding planning is a long, fragmented process spread across spreadsheets, group chats and a dozen vendor tabs. The product idea was to collapse that into a single conversational experience, which meant the site could not be a static marketing page. It had to actually do the work, and feel simple enough for couples with no interest in AI as a category.
What we did Designed and built the website as a functioning web app rather than a landing page. Built an AI chat planning experience into the product, so couples get guidance conversationally instead of filling in forms. Handled the integration work connecting the chat experience to the planning tools behind it. Set up acquisition tracking from day one so early signal was measurable. Results A live web app with AI-assisted planning, not a marketing site with a waitlist form. A conversational entry point that explains the product by letting people use it. Positioning and messaging built for couples rather than a technical audience.
Surrfomance