SurrfomanceWebsites & online stores
Built to convert, whether you're selling a product or booking an appointment. Fast pages, a checkout or enquiry flow that doesn't leak, and a site that works on the phone first.
Every business is scored on a different number.
Lead generation, retail, e-commerce and CPG don't win on the same metric — and most campaigns are built as though they do. Years inside Google's digital marketing team, working across all of them, shape how Surrfomance builds the websites, content and campaigns around the number that actually matters to yours.
Platforms and tools we work across, set up and tracked together rather than in isolation.
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Amazon Ads
Google Analytics
Salesforce
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Amazon Ads
Google Analytics
Salesforce
Shopify
BigCommerce
HubSpot
Figma
Framer
Canva
Photoshop
Shopify
BigCommerce
HubSpot
Figma
Framer
Canva
Photoshop
What we do
Five service lines that work alone or together — the storefront people land on, the campaigns that bring them, the creative that earns attention, and the follow-up that turns an enquiry into a booked call.
Performance marketing
Campaigns built around the metric that actually moves your business — traffic, impressions, conversions or repeat purchase — not a one-size-fits-all playbook.
Content creation
The creative that makes the spend work. Product photography, UGC-style video and ad creative built for the platform it runs on, not repurposed from a brochure.
Lead generation & CRM
For service businesses the sale happens on a call, not a checkout. Campaigns that bring qualified enquiries in, and the CRM plumbing that makes sure none of them sit unanswered.
Brand & retail visibility
For CPG and retail the last click isn't the whole story. Campaigns built for reach and recognition — the awareness that shows up in shelf pull-through and offline sales.
Websites & online stores
Built to convert, whether you're selling a product or booking an appointment. Fast pages, a checkout or enquiry flow that doesn't leak, and a site that works on the phone first.
Performance marketing
Campaigns built around the metric that actually moves your business — traffic, impressions, conversions or repeat purchase — not a one-size-fits-all playbook.
Content creation
The creative that makes the spend work. Product photography, UGC-style video and ad creative built for the platform it runs on, not repurposed from a brochure.
Lead generation & CRM
For service businesses the sale happens on a call, not a checkout. Campaigns that bring qualified enquiries in, and the CRM plumbing that makes sure none of them sit unanswered.
Brand & retail visibility
For CPG and retail the last click isn't the whole story. Campaigns built for reach and recognition — the awareness that shows up in shelf pull-through and offline sales.
How it runs
From the first call to ongoing optimization. Four steps, no mystery.
1
The audit
Fifteen minutes on your site and current marketing. An honest read on what's working and what's costing you sales.
2
The plan
A clear scope: which KPI we're moving, which channels, what gets built first, and what it costs.
3
The build
Store, creative and campaigns go live with tracking in place from day one, so performance is measurable rather than guessed.
4
The iteration
Ongoing optimization against the number that matters, with reporting you can actually read.
Different businesses, different scoreboards.
A law firm chasing enquiries and a CPG brand chasing shelf pull-through don't win on the same number. Knowing which metric actually matters is half the job, and it's the half most campaigns get wrong.
Health & wellness clinics
Physio, dental, chiro, med-spa and therapy practices filling a schedule rather than a shopping cart.
Booked appointments, cost per enquiry
Real estate
Individual agents and brokerages competing for buyer and seller leads in the most expensive keyword market in Canada.
Qualified leads, cost per lead
Accounting & bookkeeping
Firms with seasonal demand spikes who need a pipeline that fills before the rush, not during it.
Consultations booked, client value
Law firms
Practices where a single retained matter pays for months of spend, and lead quality beats lead volume every time.
Case enquiries, cost per signed file
Cleaning & home services
Residential and commercial operators who live on route density, repeat bookings and fast quote turnaround.
Quote requests, repeat bookings
E-commerce & D2C
Brands selling direct online, or ready to move off marketplaces and own the customer relationship.
Traffic, conversion, ROAS
CPG & retail
Product brands who need reach and repeat purchase, and shops whose online presence feeds offline foot traffic.
Impressions, reach, offline sales
Amazon sellers
Sellers doing volume on the marketplace but with no website or brand presence of their own.
Marketplace + D2C mix
Health & wellness clinics
Physio, dental, chiro, med-spa and therapy practices filling a schedule rather than a shopping cart.
Booked appointments, cost per enquiry
Real estate
Individual agents and brokerages competing for buyer and seller leads in the most expensive keyword market in Canada.
Qualified leads, cost per lead
Accounting & bookkeeping
Firms with seasonal demand spikes who need a pipeline that fills before the rush, not during it.
Consultations booked, client value
Law firms
Practices where a single retained matter pays for months of spend, and lead quality beats lead volume every time.
Case enquiries, cost per signed file
Cleaning & home services
Residential and commercial operators who live on route density, repeat bookings and fast quote turnaround.
Quote requests, repeat bookings
E-commerce & D2C
Brands selling direct online, or ready to move off marketplaces and own the customer relationship.
Traffic, conversion, ROAS
CPG & retail
Product brands who need reach and repeat purchase, and shops whose online presence feeds offline foot traffic.
Impressions, reach, offline sales
Amazon sellers
Sellers doing volume on the marketplace but with no website or brand presence of their own.
Marketplace + D2C mix
Selected work
Product businesses and service businesses. Tap any project to read the full case study.
Built on the inside of Google.
Surrfomance is a performance marketing agency working with product and service businesses across Canada — from single-location clinics to brands selling nationwide.
Our team came out of Google's own digital marketing organisation, supporting advertisers across effectively every category that spends money online. That vantage point shapes how we work: we saw which campaigns compounded, which ones quietly burned budget, and how differently success has to be defined depending on the business behind it.
App companies were judged on install volume. Lead-gen businesses in insurance and mortgage on qualified enquiries. E-commerce on traffic and conversion. CPG on impressions and repeat purchase. Retail on awareness that showed up as foot traffic rather than a click. Agreeing which number counts before anything is built is the step most agencies skip — and the reason so much reporting looks healthy while the business underneath it doesn't move.
We pair that strategy with an in-house build and production capability, so the site, the creative and the campaigns are made by one team rather than handed between three. Scope is fixed before work starts, measurement goes in from day one, and every asset we produce belongs to you.
Book a 30-minute needs assessment call.
I'll go through your site, store or current campaigns and tell you what's working, what's leaking, and what I'd fix first. No pitch. You keep the list either way.
- Call length
- 30 minutes
- Cost
- Free
- Format
- Needs assessment
Start a project
Tell me what you're working on and I'll come back within one business day.