The person behind Surrfomance.
One marketer who has sat on both sides of the table — inside Google working with advertisers, and now building the websites, content and campaigns for businesses directly.
Hi, I’m Nikunj.
I run Surrfomance out of Mississauga, Ontario. Before this I spent years on Google’s digital marketing team, working directly with advertisers across just about every category there is — app businesses chasing installs, insurance and mortgage companies chasing leads, e-commerce brands chasing traffic and revenue, CPG brands chasing impressions, and retailers chasing awareness that shows up in offline sales.
That range is the whole point. Sitting across those accounts taught me something most agencies gloss over: every one of those businesses was measured on a completely different number, and a campaign that would have been a triumph for one would have been a failure for another. Getting the metric right before you spend a dollar matters more than any individual tactic.
What I actually do
Four things, alone or together: build the website or online store, run the performance marketing across Google, Meta, TikTok and Amazon, create the content that makes the spend work, and set up the lead capture and CRM plumbing behind it so nothing gets dropped.
Some clients need all of it. Plenty need one piece done properly. I’d rather fix the thing that’s actually broken than sell a retainer that covers everything.
How I work
- The metric comes first. Before anything is built or launched, we agree on the one number that defines whether this worked.
- Tracking goes in from day one. Not retrofitted three months later when someone asks where the leads came from.
- You own what I build. Sites, ad accounts, CRM — all in your name. If we stop working together, you keep everything.
- No jargon in reporting. If you need a glossary to read your own numbers, the report is doing its job badly.
- Small and direct. You work with me, not an account manager relaying messages to someone you never meet.
Who I work with
Service businesses that need a steady flow of qualified enquiries — realtors, mortgage and insurance brokers, clinics, law firms. And product businesses that need to sell — e-commerce and D2C brands, CPG, retail, Amazon sellers and app companies.
Mostly across the Greater Toronto Area and the rest of Canada, and remotely beyond that.
Start with a free audit.
Fifteen minutes on your site, store or current marketing. An honest read on what’s working, what isn’t, and what I’d fix first. No pitch attached.
Book the Audit