SurrfomanceWe agree the number first. Then we build.
Surrfomance is a performance marketing agency working with product and service businesses across Canada. Strategy, websites, creative and campaigns — built by one team, measured against one number that actually matters to your business.
Where we come from
Our team came out of Google's own digital marketing organisation, supporting advertisers across effectively every category that spends money online. Years of that work — sitting on the platform side, seeing thousands of accounts rather than a handful — is the foundation the agency is built on.
It taught us something specific and unglamorous: most underperforming marketing isn't failing because the ads are bad. It's failing because nobody agreed what success meant before the money started moving. A campaign optimised toward clicks for a business that needed booked appointments will report beautifully and change nothing.
So we start there. Before a page is designed or a campaign is built, we agree the metric the work will be judged on, and we put the measurement in place to track it honestly.
How we're set up
Four things shape the way every engagement runs.
One team, not three
Strategy, build and creative sit together. Nothing gets handed between an agency, a developer and a freelancer with the context lost in between.
Fixed scope up front
What we're building, which KPI it moves and what it costs are agreed before work starts. No open-ended retainers that quietly expand.
You own everything
Accounts, creative, websites, tracking. All of it is yours, in your name, from the first day — including if you decide to take it elsewhere.
Readable reporting
Reporting written so a business owner can act on it, not a dashboard that needs an agency to interpret it for you.
What we believe
Traffic is not the goal
Sessions, impressions and clicks are inputs. Revenue, booked calls and repeat purchase are outcomes. We report on both and never confuse the two.
The website is part of the campaign
Sending well-targeted traffic to a page that leaks is the most common and most expensive mistake in performance marketing. We fix the destination first.
Small budgets need sharper targeting
A national brand can absorb waste. A local clinic or a single-agent brokerage cannot. Tight geography, tight intent, aggressive negative keywords.
Honest beats optimistic
If a channel isn't working we say so and move the budget, rather than reframing the metric until the slide looks better.
Let's find out what your number should be.
A 30-minute needs assessment call. We'll look at your site, store or current campaigns and tell you what's working, what's leaking, and what we'd fix first. No pitch — you keep the list either way.
- Call length
- 30 minutes
- Cost
- Free
- Format
- Needs assessment
Working with us
- Discovery call to agree the KPI
- Scoped plan with fixed pricing
- Build and launch with tracking in place
- Ongoing optimization and clear reporting